BlackBerry has done the most unimaginable thing to do. BBM, one of the most popular messaging apps, which was only made for BlackBerry devices, will also be available on iOS and Android devices this year. The BlackBerry Messenger will also be upgraded with new features such as "Channels" that companies and brands can use to send updates to users who subscribe to them.
The BBM announcement was made at the end of a two-hour keynote speech at BlackBerry's annual Live developer conference. Thorsten Heins, the CEO of BlackBerry, said that BBM has 60 million active users who are sending more than 10 billion messages per day.
The phone makers also announced that they would work on pre-installing BBM on some phones but no company names have been mentioned yet. Rumors have been ignited that BBM will be available on the Android Play Store from 27th June, but Blackberry has not made an official confirmation about the release date yet.
I guess that this stupid move will weaken one of BlackBerry's last remaining attractions and BlackBerry will soon be totally dominated by other smartphone companies. It is also not sure that BBM will do well in the Play Store or with tough competition from WhatsApp, and Viber.
Over the years, the popularity of BBM has decreased a great deal, right now it has an active user base of around 61 million users but WhatsApp has a user base close to 200 million.
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